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Treeline

Brand Identity, Illustration, Web Design, UI Design

Y-Combinator backed Treeline is a platform that makes it easier to build custom, enterprise level apps for Node.js. Its visual developement environment is built on the Sails.js framework which similarly allows for easier creation of applications using JavaScript and Node.js, and it also utilises the Node-Machine Project, which is an open standard for JavaScript functions that gives developers a set of pre-written scripts to include in their code.

Brand visuals had to be an extension of the Sails.js family, and needed to convey the ease of use of both systems. Tone is simple and friendly and given the companies open source grass roots and personality, playful imagery of the Treeline and Sails world is applied throughout.

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