Yarra Trams, tramTRACKER® iOS
Yarra Trams is the operator of Melbourne’s tram network, which with a whopping 250km of double track boasts the title of largest tram network in the world. Their popular tramTracker application serves more than 30,000 schedules, to over 3.5 million Melbournian commuters, every week, so the new designs were definitely going to get noticed!
I was commissioned to captain the re-design of their iOS flagship application. The app needed a clean new look to compliment the aesthetic of the (at that time) newly released iOS7, and also needed to include advanced scheduling features that we had previously developed for the sister Android application.
Detailed here are design concepts that were created early on in the project that illustrated a new visual direction for the tramTracker application. At that time, iOS7 was in its infancy and due to variety of technical and branding constraints some of what’s seen in these concepts were reluctantly left on the drawing board. For now, they serve as my directors cut, and communicate an art direction that I believe is still relevant in today’s design styles.
If you‘re in Melbourne, don’t forget to download tramTRACKER