Purposeful & Positive Design, all before breakfast.

As a senior multidisciplinary designer, I translate user needs, business objectives and technical requirements into easy to use and emotionally engaging designs for websites, web apps and mobile applications.

Over the past 15 years I have worked and grown alongside startups, established agencies and tech entrepeneurs alike.

  • I have helped startups and MVPs develop compelling and memorable brand experiences like this.
  • My UI designs have guided millions of users as they traverse Melbourne via this public transport app.
  • I assisted these POS veterans to renew and modernise their website and visual identity.
  • Provided complex UI solutions and charming brand design for this Y-Combinator startup.

I play nicely with creatives, project management, developers and strategists, and take great pride in my creative leadership, clear and honest communication, and my ability to get the job done.


  • UI Design
  • Wireframing
  • UI Animation
  • Identity Design
  • Illustration
  • Photography


  • SeaLab
  • Balderdash
  • Appscore
  • TrafficZoom
  • WME
  • Mountain Studios
  • Chemical X


  • 2014 Australia Mobile Awards
  • 2013 Australia Mobile Awards
  • The FWA Site of the Day
  • Behance Apps Served

Brand Experience

  • Aardman
  • Alcatel Lucent
  • Appleton Estate Rum
  • Chamberlain Games
  • Faster Pasta
  • Games Loft
  • GS1
  • Hungry Jacks
  • iPlay

  • Lego
  • MotoGP
  • Movistar
  • Nestle
  • NHS
  • NSW Department of Health
  • O2
  • Player X

  • Saatva
  • SFR
  • SW Mayonnaise
  • Telstra
  • Tree House
  • Yarra Trams

Highly recommended at the core of any interactive or UX-focused initiative.

Creator of Sails.js and Treeline